April 25, 2004

By: Mark Stern
Website: http://www.handheld-gps-reviews.com

Pharos and Tele Atlas Unveil Fully-Integrated Turn-By-Turn Map Data with Real-Time Traffic Solution for the U.S.

Pharos Science & Applications Inc., a leading provider of portable navigation and location-based services for mobile devices, and Tele Atlas, a worldwide leading provider of digital map data and dynamic location content, today introduced the first commercially available application and service that leverages Tele Atlas’ highly accurate turn-by-turn map data integrated with its real-time traffic solution.

Tele Atlas’ comprehensive traffic delivery solution links nearly 350,000 traffic reporting locations to its turn-by-turn map database to enable more precise traffic incident and flow representation required for dynamic rerouting. By building its application with Tele Atlas’ data and dynamic content, Pharos can provide customers a solution that will help them avoid traffic situations while en route and will deliver more accurate estimates of travel times based on dynamic traffic conditions.

Ostia Smart Navigator has been awarded Best of Innovations in the Software/Embedded Technologies category at the International CES 2004.

Pharos and Tele Atlas have a long-standing relationship and have been committed to collaborating to bring consumers relevant solutions that facilitate their navigation experiences, said Richard F. Pearlman, vice president of navigation and telematics for Tele Atlas in North America. We applaud Pharos for its innovation and for leading the industry with a new generation of navigation offerings and location-based services.

Tele Atlas is a recognized leader in the industry and has supported Pharos with its map data needs from the beginning, said James Oyang Ph.D., president of Pharos. The launch of this application that directly links Tele Atlas map data and dynamic content marks another major milestone in the collaborative efforts of our two companies. For more information, on the latest GPS News see auto gps.

Author Notes:

Mark Stern contributes and publishes news editorial to http://www.handheld-gps-reviews.com.  A wealth of information about Global Positioning Systems for commercial or personal use.