April 24, 2004

By: Bob Pereira
Website: http://www.handheld-gps-reviews.com

Lowrance Lands In-Boat With In-Fisherman TV

Lowrance Electronics, Inc., the world leader in recreational sonar and GPS technology since 1957, has announced, that beginning in 2004, it will become the official and exclusive marine electronics sponsor for the highly successful In-Fisherman television series.

As a major sponsor of In-Fisherman TV, Lowrance sonar and GPS products will be featured prominently within the television series during 2004–2005 on The Outdoor Channel, Fox Sports Network, RFD Cable and select other broadcast stations, delivering a total coverage of over 20 million households. The sponsorship also includes significant In-Fisherman radio and website exposure for Lowrance.

It’s a fantastic partnership, one that will greatly enhance our exposure within the critical northern walleye and bass markets, said Bob Callaway, VP of Marketing for Lowrance. It’s a natural extension of our highly valued, long-term sponsorship of the Professional Walleye Trail and will help maximize our investment in and support of walleye and bass anglers who have long been avid users of our cutting-edge, fish-finding and GPS technologies. Callaway continued, the In-Fisherman television series will offer us the huge advantage of reaching, educating and entertaining the hard-core angling community with our latest and greatest sonar and GPS/mapping tools.

Lowrance Electronics has been the leading designer and marketer of high-quality sportfishing sonar and Global Positioning System mapping instruments for over 46 years. The company's sonar products graphically display underwater information and are used primarily by sport fishermen and boaters. New big-screen, 256-color, combination sonar/GPS+WAAS mapping products such as the Lowrance LCX-104C have been extremely well received by avid walleye anglers because of the superb target differentiation, detail and target separation, as well as excellent readability in direct sunlight produced by these products.

At the same time, the GPS+WAAS mapping features permit users to determine their precise locations on water or land within 3 meters. Lowrance was also the first to introduce innovative memory card versatility in their products, permitting anglers to record sonar graphs and GPS trip details, or to load custom detailed electronic mapping onto compact, non-proprietary digital cards for navigational display. For more information, on the latest GPS News see gps marine.

Author Notes:

Bob Pereira contributes and publishes news editorial to http://www.handheld-gps-reviews.com.  A wealth of information about Global Positioning Systems for commercial or personal use.